QFD for product & business development

Posts Tagged Voice of Customer

Driving Customer Centered Innovation

Driving Customer Centered Innovation

Set yourself apart from competitors by seeing the world through your customers’ eyes. Focus on finding the right metrics, developing an integrated approach, creating a thorough understanding of the customer, and generating strategic investments that can reap real rewards.    That sounds like a lot of work, and

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Value-Driven Innovation

Value-Driven Innovation

In depth understanding of the Voice of the Customer is the first challenge in Value-Driven Innovation.    Innovation is defined as the act of “introducing something new”. This can be a product, process, or a practice that can increase the commercial success of a company in the marketplace.

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Voice of the Customer – The Next Frontier in Business Acceleration

Voice of the Customer – The Next Frontier in Business Acceleration

VoC (Voice of the Customer) and QFD (Quality Functional Deployment) are to modern businesses what Bill Smith’s Six Sigma practice was to Motorola in 1986.    We see it all the time: agile, lean six sigma, IDLC, SDLC, waterfall, and stage-gate – these are just a few of

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Know – WHY, Know – WHAT

Know –  WHY, Know – WHAT

Cheshire Puss” she [Alice] began, “would you please tell me which way I ought to go from here?” “That depends on where you want to get,” said the cat. Lewis Carroll    The above seems obvious for all companies that put a product or service into the market.

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ISO 16355 for QFD

ISO 16355 for QFD

After five years of efforts by global QFD experts, the introductory Part 1 of the new international standard, ISO 16355 for QFD, has been approved for publication. While copyright now rests with the International Organization for Standardization, let us brief you on the progress. First, the ISO

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QFD as a Necessary Catalyst in Infrastructure Innovation

QFD as a Necessary Catalyst in Infrastructure Innovation

There is no silver bullet for improving the speed and effectiveness of public innovation. That said, the structured, transparent and integrating methodology of modern QFD could well be a key catalyst to significantly improve and accelerate innovation in the public domain. QFD as a Necessary Catalyst in

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Deming Management and QFD

Deming Management and QFD – Delighting Customers with Quality Function Deployment: Voice of Customer meets Voice of Process The Influence of Dr. Deming in QFD     Among Dr. Deming’s legacies are his 14 Points for Management, the red bead experiment and the System of Profound Knowledge. These permeate

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