QFD for product & business development

Posts Tagged John Smit

Value-Driven Innovation

Value-Driven Innovation

In depth understanding of the Voice of the Customer is the first challenge in Value-Driven Innovation.    Innovation is defined as the act of “introducing something new”. This can be a product, process, or a practice that can increase the commercial success of a company in the marketplace.

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Know – WHY, Know – WHAT

Know –  WHY, Know – WHAT

Cheshire Puss” she [Alice] began, “would you please tell me which way I ought to go from here?” “That depends on where you want to get,” said the cat. Lewis Carroll    The above seems obvious for all companies that put a product or service into the market.

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