In depth understanding of the Voice of the Customer is the first challenge in Value-Driven Innovation. Innovation is defined as the act of “introducing something new”. This can be a product, process, or a practice that can increase the commercial success of a company in the marketplace.
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VoC (Voice of the Customer) and QFD (Quality Functional Deployment) are to modern businesses what Bill Smith’s Six Sigma practice was to Motorola in 1986. We see it all the time: agile, lean six sigma, IDLC, SDLC, waterfall, and stage-gate – these are just a few of
Read more →Deming Management and QFD – Delighting Customers with Quality Function Deployment: Voice of Customer meets Voice of Process The Influence of Dr. Deming in QFD Among Dr. Deming’s legacies are his 14 Points for Management, the red bead experiment and the System of Profound Knowledge. These permeate
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