QFD for product & business development

Academic articles

Leveraging Partnerships

Leveraging Partnerships

Ensuring partnerships are managed to their full potential Profile This case study concerns the Partner Services Group of Microsoft UK, a large, well-known software house. Their role is to increase the volume of software licences by inspiring, equipping and supporting a number of key partners in implementing

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Deming Management and QFD

Deming Management and QFD – Delighting Customers with Quality Function Deployment: Voice of Customer meets Voice of Process The Influence of Dr. Deming in QFD     Among Dr. Deming’s legacies are his 14 Points for Management, the red bead experiment and the System of Profound Knowledge. These permeate

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QFD’s Evolution in Japan and the West

QFD's Evolution in Japan and the West

QFD’s Evolution in Japan and the West – Introduction    Even though the initial theory of quality originated in the United States, early industrial applications predominantly took place at Japanese companies.    TAt first, Japanese companies used quality control in manufacturing and inspection areas. But, the Japanese automobile industry

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History of QFD

History of QFD

History of QFD – Introduction     QFD was developed in Japan in the late 1960s by Professors Shigeru Mizuno and Yoji Akao. At the time, statistical quality control, which was introduced after World War II, had taken roots in the Japanese manufacturing industry, and the quality activities were

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